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Social Impact of Simplicity

March 28, 2019

        With small effort you can become socially aware and contribute to a better cause. Many people
especially in our generation believe that their contribution will not be enough but there are
several organizations both global and local that are proving this theory wrong. Unshattered is a
brand that works with women that are winning their battle against addiction. This Hudson Valley
non-profit social enterprise donates 100% of their profits to these very same women. Another
critical fact is are these handbags and accessories are handcrafted from repurposed materials
right in the Hudson Valley. To get more into detail, unshattered finds women in residential
recovery programs and prepares them to get back on their feet and find their skill set so they’re
ready to get back in the real world. Some of the roles assigned to them include kit designer,
seamstress, sales team member and team lead. While working for Unshattered, these women are
given traditional housing, health benefits and enrolled in a curriculum that helps them find
stability. I believe that Simplicity, a Hudson Valley consignment shop carrying these bags brings
awareness to this social movement and reflects the area’s values. Nicole is adamant about
carrying brands such as Unshattered in her store to bring awareness to these local social impact
companies that are pushing to do something positive.
         Good Work(s) is another social impact company that offers fashion forward bracelets and
accessories and then proceed to contribute 25% of their profits to several charity’s making an
impact in communities. The range of what Good Work(s) has done ranges from feeding the
homeless, providing clean water systems and creating opportunities for people in need to carry
better lives. Visiting their website gives consumers the opportunities to track how good works
makes a difference. Nationally and internationally they make a strong impact and seek to fix
issues that many organizations don’t give enough effort to. The company seeks to build

relationships with not only those in need but their consumers, allowing them to share their
testimonials on their website.

         Last but certainly not least is Headbands of Hope, an organization that dedicates a
headband to a child with cancer every time one of their items are sold. There have been
headbands donated to children’s hospitals in 15 countries and every hospital in the states.
Consumers who order a headband receive a donation confirmation where they can track the exact
hospital the headband went to. This wonderful idea came from a summer internship with the
founder Jess when she realized that many kids who have lost their hair due to cancer were
receiving hats and wigs, receiving headbands was something different and made the kids happy.
She had this idea and created it with her laptop in her dorm room. Users have the option to join a
monthly subscription where they receive a headband every month, the same process takes place
for only $15.85, free shipping in the U.S. and the subscribers receive the headband at a
discounted rate before anyone else. I believe in the subscription era this feature that Headbands
of Hope has is important because consumers may not have the time every month to go and
search for new headbands, receiving a nice reminder and a trendy new headband is a way to keep
them engaged. On their website you can visit their blog to follow the company as they travel the
world and better the lives one child at a time. On this same blog consumers can share their
stories and view style tips on how to wear their own headband. Tackling an issue can take form
in many ways, the message and intention behind Headbands of Hope is very powerful, very
uplifting and sets an example for others who may believe they can’t help but this shows there's always a way. 

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